UW-6-342-001 – Bachelor in Business Management (Marketing) with Honours<\/span><\/h3>\r\n\u5e02\u573a\u8425\u9500\u8bfe\u7a0b\u65e8\u5728\u8ba9\u5b66\u751f\u5168\u9762\u4e86\u89e3\u57fa\u672c\u8425\u9500\u6982\u5ff5\u53ca\u5176\u5728\u7ba1\u7406\u7ec4\u7ec7\u8fd0\u8425\u4e2d\u7684\u4f5c\u7528\u3002\u5b66\u751f\u5c06\u8fd0\u7528\u4ed6\u4eec\u5bf9\u57fa\u672c\u7efc\u5408\u8425\u9500\u6280\u80fd\u7684\u7406\u89e3\uff0c\u5e76\u901a\u8fc7\u6848\u4f8b\u7814\u7a76\u548c\u5176\u4ed6\u4e92\u52a8\u4f5c\u4e1a\u8fdb\u884c\u5b66\u4e60\u3002\u8be5\u8bfe\u7a0b\u9f13\u52b1\u5b66\u751f\u4f7f\u7528\u6280\u672f\u548c\u4fe1\u606f\u6280\u672f\u5728\u5b9a\u6027\u548c\u5b9a\u91cf\u9886\u57df\u505a\u51fa\u51b3\u7b56\u3002\u8be5\u8bfe\u7a0b\u4fa7\u91cd\u4e8e\u51c6\u5907\u8425\u9500\u6280\u80fd\u7684\u8bfe\u7a0b\uff0c\u5982\u4fc3\u9500\u3001\u5206\u9500\u3001\u4ea7\u54c1\u5f00\u53d1\u3001\u5b9a\u4ef7\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7b49\u3002<\/span><\/p>\r\n <\/p>\r\n
![\"\"](\"http:\/\/www.unimas.cn\/wp-content\/uploads\/2022\/04\/marketing-e1649668281203.jpg\")
<\/span><\/p>\r\n[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=”yes”][vc_column_inner width=”1\/2″][vc_single_image image=”4919″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1653531466711{padding-left: 40px !important;background-color: #f8f9fa !important;}”]<\/p>\r\n
\r\n\r\n\u00a0<\/div>\r\n<\/div>\r\n<\/div>\r\n\u5165\u5b66\u65f6\u95f4<\/span><\/strong><\/h3>\r\n2\u6708\u30019\u6708<\/span><\/p>\r\n <\/p>\r\n
\r\n\r\n\r\n\u5b66\u5236<\/span><\/strong><\/h3>\r\n3\u5e74\uff086\u4e2a\u5b66\u671f\uff09<\/span><\/p>\r\n <\/p>\r\n<\/div>\r\n
\u5b66\u9662<\/span><\/strong><\/h3>\r\n\u7ecf\u6d4e\u4e0e\u5546\u4e1a\u5b66\u9662<\/span><\/p>\r\nFaculty of Economics and Business<\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n <\/p>\r\n
<\/p>\r\n
<\/p>\r\n
<\/p>\r\n
<\/p>\r\n
[\/vc_column_text][vc_empty_space height=”” css=”.vc_custom_1650254734216{background-color: #f8f9fa !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1651029293110{margin-right: 15px !important;margin-left: 15px !important;background-color: #f8f9fa !important;}”][vc_column_text css=”.vc_custom_1654146533846{padding-right: 20px !important;padding-left: 20px !important;background-color: #f8f9fa !important;}”]<\/p>\r\n
\u82f1\u8bed\u8981\u6c42<\/span><\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\r\n- \r\n
\r\n- \u96c5\u601d\uff08IELTS\uff09\uff1a5.5<\/span><\/li>\r\n
- \u6258\u798f\uff08TOFEL\uff09PBT \uff1a500<\/span><\/li>\r\n
- \u6258\u798f\uff08TOFEL\uff09IBT \uff1a59<\/span><\/li>\r\n
- \u9a6c\u6765\u897f\u4e9a\u5927\u5b66\u82f1\u6587\u6c34\u5e73\u9274\u5b9a\u8003\u8bd5\uff08MUET\uff09\uff1a2\u7ea7<\/span><\/li>\r\n
- \u5251\u6865\u82f1\u8bed\u8d44\u683c\u8ba4\u8bc1\u8003\u8bd5\uff08Cambridge English\uff09\uff1a154<\/span><\/li>\r\n
- \u57f9\u751f\u5b66\u672f\u82f1\u8bed\u8003\u8bd5\uff08PTE\uff09\uff1a47<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
<\/p>\r\n
\r\n\r\n\u5165\u5b66\u8981\u6c42<\/span><\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\r\n\r\n- \r\n
\r\n- \u7533\u8bf7\u8005\u5fc5\u987b\u5177\u5907\u4ee5\u4e0b\u5176\u4e2d\u4e00\u9879\u8d44\u683c<\/span>\uff1a<\/span><\/span>\r\n
\r\n- GCE A Level \u4efb\u4f55\u4e24\u4e2a\u95e8\u79d1\u76ee\u8fbe\u5230 C \u7ea7\uff08<\/span>\u6570\u5b66\/\u7269\u7406\/\u751f\u7269\/\u5316\u5b66\/\u8ba1\u7b97\u673a\/\u5386\u53f2\uff09<\/span><\/span><\/li>\r\n
- \u56fd\u9645\u6587\u51ed (IB)\u5206\u6570\u4e3a 26\uff0c\u4e24\u95e8\u9ad8\u6c34\u5e73 (HL) \u6216\u6807\u51c6\u6c34\u5e73 (SL) \u6c34\u5e73\u8fbe\u5230 4\u5206<\/span><\/li>\r\n
- \u6fb3\u5927\u5229\u4e9a\u9884\u79d1\u8bfe\u7a0b (AUSMAT)\uff0c\u4efb\u4f55\u4e09\u95e8\u79d1\u76ee\u8fbe\u5230 C \u7ea7<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
<\/p>\r\n
\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\u5b66\u4e60\u8d39\u7528<\/span><\/strong><\/h3>\r\n\u5b66\u6742\u8d39<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 RM 35,000.00\uff083\u5e74\uff09<\/span>
<\/span><\/p>\r\n <\/p>\r\n
\u5176\u4ed6\u00a0<\/strong>\u00a0 \u00a0 \u00a0 \u5065\u5eb7\u4fdd\u9669 RM 575.00 \/ \u5e74<\/span><\/p>\r\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u4e2a\u4eba\u4fdd\u8bc1\u91d1 RM2,000.00\uff08\u6bd5\u4e1a\u540e\u53ef\u9000\u8fd8\uff09<\/span><\/p>\r\n <\/p>\r\n
\u8d39\u7528\u5305\u62ec\u8bfe\u7a0b\u671f\u95f4\u7684\u884c\u653f\u3001\u5b66\u8d39\u548c\u8bfe\u7a0b\u6750\u6599\u3002\u5982\u679c\u5b66\u751f\u5ef6\u957f\u5b66\u4e60\u65f6\u95f4\uff0c\u5219\u5fc5\u987b\u652f\u4ed8\u989d\u5916\u7684\u8d39\u7528\u3002<\/span><\/h6>\r\n\u5907\u6ce8\uff1a\u4ee5\u5b66\u6821\u51fa\u5177\u7684\u5b98\u65b9\u6587\u4ef6\u4e0e\u901a\u77e5\u4e3a\u6807\u51c6\u3002<\/span><\/h6>\r\n\uff08\u6700\u540e\u66f4\u65b0\u4e8e2022\u5e744\u6708\uff09<\/h6>\r\n<\/div>\r\n
\u00a0<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1501141392318{padding-top: 80px !important;padding-bottom: 120px !important;}”][vc_column css=”.vc_custom_1649213828322{margin-top: 20px !important;}”][vc_column_text]<\/p>\r\n
\u76f8\u5173\u4fe1\u606f<\/strong><\/span><\/h2>\r\n <\/p>\r\n
[\/vc_column_text]
\n\t\n \n\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t\u8bfe\u7a0b\u67b6\u6784<\/span>\n<\/h6>\n\n\t\n\t\t[vc_column_text]<\/p>\r\n\u5fc5\u4fee\u8bfe\u7a0b<\/b><\/span><\/h3>\r\n\r\n- \r\n
\r\n- EBE1063 \u5fae\u89c2\u7ecf\u6d4e\u5b66\u539f\u7406 – Principles of Microeconomics<\/span><\/li>\r\n
- EBF1303 \u5546\u52a1\u6c9f\u901a – Business Communication<\/span><\/li>\r\n
- EBF1313 \u7ba1\u7406\u5b66 – Management<\/span><\/li>\r\n
- EBP1013 \u8425\u9500 – Marketing<\/span><\/li>\r\n
- EBM1023 \u7ec4\u7ec7\u884c\u4e3a – Organizational Behavior<\/span><\/li>\r\n
- EBE1133 \u5546\u4e1a\u6570\u5b66 – Business Mathematics<\/span><\/li>\r\n
- EBF1323 \u4f1a\u8ba1\u539f\u7406 – Principles of Accounting<\/span><\/li>\r\n
- EBE1083 \u5b8f\u89c2\u7ecf\u6d4e\u5b66\u539f\u7406 -Principles of Macroeconomics<\/span><\/li>\r\n
- EBW1063 \u7ba1\u7406\u91d1\u878d – Managerial Finance<\/span><\/li>\r\n
- EBF2334 \u7ecf\u6d4e\u4e0e\u5546\u4e1a\u7edf\u8ba1 – Statistics for Economics & Business<\/span><\/li>\r\n
- EBP2223 \u96f6\u552e – Retailing<\/span><\/li>\r\n
- EBP2243 \u6d88\u8d39\u8005\u884c\u4e3a – Consumer Behavior<\/span><\/li>\r\n
- EBP2043 \u5b9a\u4ef7\u7b56\u7565 – Pricing Strategy<\/span><\/li>\r\n
- EBM2134 \u5546\u4e1a\u7814\u7a76\u65b9\u6cd5 – Business Research Methodology<\/span><\/li>\r\n
- EBM2123 \u7ba1\u7406\u79d1\u5b66 – Management Science<\/span><\/li>\r\n
- EBM2193 \u4eba\u529b\u8d44\u6e90\u7ba1\u7406 – Human Resource Management<\/span><\/li>\r\n
- EBP2063 \u4ea7\u54c1\u5f00\u53d1\u6218\u7565 – Product Development Strategy<\/span><\/li>\r\n
- EBP2233 \u5173\u7cfb\u8425\u9500 – Relationship Marketing<\/span><\/li>\r\n
- EBP2215 \u5de5\u4e1a\u57f9\u8bad – Industrial Training<\/span><\/li>\r\n
- EBF3343 \u5546\u4e1a\u6cd5 – Business Law<\/span><\/li>\r\n
- EBM3064 \u5546\u4e1a\u7814\u7a76\u9879\u76ee\u00a0 – Business Research Project<\/span><\/li>\r\n
- EBP3034 \u63a8\u5e7f – Promotion<\/span><\/li>\r\n
- EBP3134 \u6218\u7565\u8425\u9500 – Strategic Marketing<\/span><\/li>\r\n
- EBM3083 \u6218\u7565\u7ba1\u7406 – Strategic Management<\/span><\/li>\r\n
- EBF3244 \u7ecf\u6d4e\u4e0e\u5546\u4e1a\u9274\u8d4f – Appreciation of Economics and Business<\/span><\/li>\r\n
- EBP3013 \u56fd\u9645\u8425\u9500 – International Marketing<\/span><\/li>\r\n
- EBP3153 \u4f9b\u5e94\u94fe\u7ba1\u7406 – Supply Chain Management<\/span><\/li>\r\n
- EBP3163 \u5728\u7ebf\u8425\u9500 – Online Marketing<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n
\r\n- \u00a0<\/li>\r\n<\/ul>\r\n
[\/vc_column_text]\t<\/div>\n<\/div>
\n \n\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t\u8f85\u5bfc\u5458\u4fe1\u606f<\/span>\n<\/h6>\n
<\/p>\r\n
[\/vc_column_text][vc_empty_space][vc_row_inner equal_height=”yes”][vc_column_inner width=”1\/2″][vc_single_image image=”4919″ img_size=”full” alignment=”center”][vc_column_text css=”.vc_custom_1653531466711{padding-left: 40px !important;background-color: #f8f9fa !important;}”]<\/p>\r\n 2\u6708\u30019\u6708<\/span><\/p>\r\n <\/p>\r\n 3\u5e74\uff086\u4e2a\u5b66\u671f\uff09<\/span><\/p>\r\n <\/p>\r\n<\/div>\r\n \u7ecf\u6d4e\u4e0e\u5546\u4e1a\u5b66\u9662<\/span><\/p>\r\n Faculty of Economics and Business<\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n <\/p>\r\n <\/p>\r\n <\/p>\r\n <\/p>\r\n <\/p>\r\n [\/vc_column_text][vc_empty_space height=”” css=”.vc_custom_1650254734216{background-color: #f8f9fa !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1651029293110{margin-right: 15px !important;margin-left: 15px !important;background-color: #f8f9fa !important;}”][vc_column_text css=”.vc_custom_1654146533846{padding-right: 20px !important;padding-left: 20px !important;background-color: #f8f9fa !important;}”]<\/p>\r\n <\/p>\r\n <\/p>\r\n \u5b66\u6742\u8d39<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 RM 35,000.00\uff083\u5e74\uff09<\/span> <\/p>\r\n \u5176\u4ed6\u00a0<\/strong>\u00a0 \u00a0 \u00a0 \u5065\u5eb7\u4fdd\u9669 RM 575.00 \/ \u5e74<\/span><\/p>\r\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u4e2a\u4eba\u4fdd\u8bc1\u91d1 RM2,000.00\uff08\u6bd5\u4e1a\u540e\u53ef\u9000\u8fd8\uff09<\/span><\/p>\r\n <\/p>\r\n \u00a0<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1501141392318{padding-top: 80px !important;padding-bottom: 120px !important;}”][vc_column css=”.vc_custom_1649213828322{margin-top: 20px !important;}”][vc_column_text]<\/p>\r\n <\/p>\r\n [\/vc_column_text] [\/vc_column_text]\t<\/div>\n<\/div><\/span><\/p>\r\n\u5165\u5b66\u65f6\u95f4<\/span><\/strong><\/h3>\r\n
\u5b66\u5236<\/span><\/strong><\/h3>\r\n
\u5b66\u9662<\/span><\/strong><\/h3>\r\n
\u82f1\u8bed\u8981\u6c42<\/span><\/strong><\/h3>\r\n
\r\n
\r\n
\u5165\u5b66\u8981\u6c42<\/span><\/strong><\/h3>\r\n
\r\n
\r\n
\r\n
\u5b66\u4e60\u8d39\u7528<\/span><\/strong><\/h3>\r\n
<\/span><\/p>\r\n\u8d39\u7528\u5305\u62ec\u8bfe\u7a0b\u671f\u95f4\u7684\u884c\u653f\u3001\u5b66\u8d39\u548c\u8bfe\u7a0b\u6750\u6599\u3002\u5982\u679c\u5b66\u751f\u5ef6\u957f\u5b66\u4e60\u65f6\u95f4\uff0c\u5219\u5fc5\u987b\u652f\u4ed8\u989d\u5916\u7684\u8d39\u7528\u3002<\/span><\/h6>\r\n
\u5907\u6ce8\uff1a\u4ee5\u5b66\u6821\u51fa\u5177\u7684\u5b98\u65b9\u6587\u4ef6\u4e0e\u901a\u77e5\u4e3a\u6807\u51c6\u3002<\/span><\/h6>\r\n
\uff08\u6700\u540e\u66f4\u65b0\u4e8e2022\u5e744\u6708\uff09<\/h6>\r\n<\/div>\r\n
\u76f8\u5173\u4fe1\u606f<\/strong><\/span><\/h2>\r\n
\n \n\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t\u8bfe\u7a0b\u67b6\u6784<\/span>\n<\/h6>\n
\u5fc5\u4fee\u8bfe\u7a0b<\/b><\/span><\/h3>\r\n
\r\n
\r\n
\r\n
\n \n\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t\u8f85\u5bfc\u5458\u4fe1\u606f<\/span>\n<\/h6>\n